Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

• ISBN13: 9780137058297
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

The Definitive Guide to the New State-of-the -Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

 

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and dis tribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.

 

Choose the right metric for every marketing challenge

Understand the full spectrum of marketing metrics: pros, cons, nuances, and application

 

Gain a deep and thorough understanding of marketing profitability

Quantify the profitability of products, customers, channels, and marketing initiatives

 

Assess web and social media effectiveness, accurately and in detail

Measure everything from “bounce rates” to the growth of your web communities

 

Link marketing to your enterprise financial metrics

Understand your true return on marketing investment--and enhance it

 

This award-winning book will show you how to apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.

 

You’ll find practical, up-to-the-minute techniques for measuring everything from brand equity to social media, market share to web engagement. For every metric, the authors present real-world pros, cons, and tradeoffs--and help you understand what the numbers really mean. You’ll learn how to design and interpret marketing dashboards to identify emerging op portunities and risks and use powerful new modeling techniques to optimize every decision you make. In this second edition the authors expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

 

•  Strategy + Business “Best Books in Marketing” award winnerâ€"now fully updated!

•  30% more coverage: from social media and brand equity to modeling for better decision-making

•  Covers promotions, advertising, distribution, customer perception, market share, pricing, margins, portfolios, channels, dashboards, and much more

 

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Happiness: A Guide to Developing Life\'s Most Important Skill

• ISBN13: 9780316167253
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

" You may not find happiness in a book, but if reading a book can precipitate a tectonic shift in your life and mind toward robust, genuine, deeply rooted happiness, this would be the book." --JON KABAT-ZINN, AUTHOR OF COMING TO OUR SENSES This is a revolutionary look at happiness, deeply philo-sophical and tremendously engaging, from one of the world\'s most compelling voi ces on the subject. Drawing from works of fiction and poetry, contemporary Western philosophy, Buddhist thought, current psychological and scientific research, and personal experience, Ricard weaves an inspirational and forward-looking account of how we can begin to rethink our realities in a fast-moving modern world. With revelatory lessons and exercises that blaze a clear path for readers, this book offers an eloquent and practical guide to a happier life.







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